Only differences that need a decision reach this queue. Duplicates, more precise restatements and figures that simply grew are merged automatically and recorded in the audit trail — flagging those too would train everyone to ignore this page.
In the knowledge base
Resale Reno Package from $19,000
Incoming
Resale Reno Package for just $19,000
Both appear in the same script. In a paid ad a fixed price and a starting price are materially different promises, and the riskier reading is the fixed one — a homeowner quoted more later has a legitimate complaint.
Same claim, boundaries moved. Reads like a rewording; behaves like a new promise.
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In the knowledge base
Completed renovations for 10,000+ homeowners in Singapore
Incoming
Spoken to tens of thousands of homeowners
Each figure is true for what it measures — spoken to, advised, and renovated for. The risk is copy using the largest number as a delivery claim, which widens 'spoken to' into 'served'. Only the 10,000 figure is a delivery claim.
Same claim, boundaries moved. Reads like a rewording; behaves like a new promise.
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In the knowledge base
15+ years in operation
Incoming
Advice given over the past decade
The Founder Story opens with 'over the past decade' and later says 'That was 15 years ago'. No passage of time explains the gap, so one of them is wrong. Understating tenure also wastes a genuine credibility asset.
Two statements that cannot both be true now.
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